Analytics and Reporting
Campaign Analytics
To view analytics for a Campaign:
You’ll see a campaign summary along with individual creative analytics displayed on each creative card.
The default date range for which the Analytics are displayed on this page is the last seven days. The date range can be modified by selecting from the date range picker.
Scroll down to the ‘Full Event List’ table to view data for individual metrics.
To download the report, click the Download button to export the data in Excel format.
If you scroll down, you will see the hourly breakdown statistics displayed both as a graph and in a table. Hourly reports are available only on a per-day basis.
Creative Analytics
For detailed analytics on a specific creative, either:
Click directly on the creative summary card on the campaign analytics page, which will take you to the Creative Analytics page, or
Open the campaign and navigate to the analytics page from the selected creative card.
Placement Analytics
To view analytics at the Placement level:
Go to the Placements panel and click the Analytics icon for the placement. This will take you to the Placement Analytics page of that placement.
Alternatively, you can click View Placements on the creative card to see all placements for that creative. From there, click the Analytics icon to view the analytics for a specific placement.
Analytics glossary
CAMPAIGN ANALYTICS
Campaign Summary
Impression - Number of times the Ad is loaded in an active tab
Views - An Impression is considered Viewable when 50% of the ad is in the viewport of the device for 1 continuous second.
Click Through Rate - Clicks/(Impressions - Invalid Impressions)] * 100
Clicks - When a user clicks on an ad to be redirected to a Landing Page. These are unique per impression.
Creatives:
Compare Data Points:
CREATIVE ANALYTICS
Impression – No. of times the Ad is loaded in an active tab.
View – No. of times the Ad has been viewed by the users. An Impression is considered Viewable when 50% of the ad is in the viewport of the device for 1 continuous second.
Engagement - Triggers for the first interaction per Impression.
Time Spent - Total time spent (in seconds) on the ad starts when a user interacts with the ad till the user interacts outside the ad / when the ad goes out of view.
Exposure - The total duration (in milliseconds) for which an ad is viewable in the user's viewport.
Adctv ad initialized - No. of times the Ad with interactive elements has been loaded. This event indicates that the necessary resources for the ad, such as images, videos, or interactive elements, have been fetched and initialized, and the ad is ready to be shown to the user.
Video Start – No. of times the video playback has been initiated.
First Quartile– No of times that 25% of the video has been viewed.
Mid Point – No of times that 50% of the video has been viewed.
Third Quartile – No of times that 75% of the video has been viewed.
Complete – No. of times the video has been completely viewed.
Pause – No. of times the video has been paused.
Resume – No. of times the video has been resumed.
Mute – No. of times the video has been muted.
Unmute– No. of times the video has been unmuted.
Clicks – No. of times the user clicked on the Ad and it was redirected to a landing page.
QR Scan – No. of QR code scans