# Campaign Management

# Campaign Structure

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To get started, click on the </span>****Campaigns**** <span style="color: rgb(0, 0, 0); white-space: pre-wrap;">module in the navigation bar on the left side. This will take you to the </span>****All Campaigns****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> page, where all your campaigns are displayed as visually appealing cards.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-08/embedded-image-92kx15ku.png)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To create a new campaign, click on the </span>****New Campaign****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> button. Enter the campaign name, advertiser name, and publisher name. Then, click Create to set up your campaign.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-08/embedded-image-bhe9neub.png)

![](https://docs.adctv.com/uploads/images/gallery/2025-08/embedded-image-wup4alcz.png)

<span style="color: rgb(0, 0, 0);">Each campaign card will display key information, including the campaign's creation date, advertiser name, publisher name, last modified date, and important metrics like lifetime impressions, views, clicks, and CTR.</span>

<span style="color: rgb(0, 0, 0);">Additionally, the campaign cards include buttons that take you directly to the Creatives listing page, Placements listing page, and Campaign Analytics page.</span>

[![Campaign card.png](https://docs.adctv.com/uploads/images/gallery/2025-08/scaled-1680-/campaign-card.png)](https://docs.adctv.com/uploads/images/gallery/2025-08/campaign-card.png)

<span style="color: rgb(0, 0, 0);">You can also edit, delete, or download the tags associated with a campaign.</span>

****Campaign Preview:****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> By clicking on a campaign thumbnail, you'll be directed to a preview page where all the campaign creatives are listed, allowing users to quickly scroll through and view them.</span>

[![Campaign Preview1.png](https://docs.adctv.com/uploads/images/gallery/2025-08/scaled-1680-/campaign-preview1.png)](https://docs.adctv.com/uploads/images/gallery/2025-08/campaign-preview1.png)

# Creative Management

### ****Adding a New Creative to a Campaign****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To add a new creative to a campaign, click the </span>****"Add Creative"****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> button.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-jgiriahc.png)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">This will open the </span>****New Creative****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> modal, where you can enter the required creative details. Campaign information will be auto-filled.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-sxj626ex.png)

1. ****Select the Ad Type****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> – Choose from the available options: </span>**Rich Media Display, Interactive Video, Interstitial**<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">, or </span>**Interactive Connected TV**<span style="color: rgb(0, 0, 0);">, depending on the format you wish to build.</span>
2. ****Enter a Creative Name****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> – Provide a name to help identify your creative.</span>
3. ****Enable Responsive Layout****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> (optional) – Check this box if you want the creative to be built with a responsive layout.</span>
4. ****Choose Canvas Size****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> – Select from predefined ad dimensions or enter custom dimensions as needed.</span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Once all necessary details are filled out, click the </span>****"Create"****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> button. You will then be redirected to the Drag and Drop Ad Builder, where you can begin building your ad.</span>

#### ****Viewing and Managing Creatives within a Campaign****

<span style="color: rgb(0, 0, 0);">Once added, creatives are displayed as individual cards within the campaign view.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-i0zmrjfa.png)

<span style="color: rgb(0, 0, 0);">Each creative card provides key details, including:</span>

- ****Last Modified Date****
- ****Creative Owner****
- ****Performance Metrics****<span style="color: rgb(0, 0, 0);">: Lifetime impressions, views, clicks, and click-through rate (CTR)</span>

<span style="color: rgb(0, 0, 0);">Users have access to the following actions on each creative card:</span>

- ****Preview Draft****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> and </span>****Preview Published****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> versions</span>
- ****Edit Creative****
- ****Duplicate Creative****
- ****View Analytics****
- ****View Activity****
- ****Save as Template****
- ****Delete Creative****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Additionally, each card includes a button to navigate directly to the </span>****Placements Listing****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> page associated with that creative.</span>

# Placement Management

#### ****How to Assign A Creative to Multiple Placements****

##### ****What is a Placement?**** 

****Placements**** <span style="color: rgb(0, 0, 0); white-space: pre-wrap;">is a new creative management method within Adctv allowing for a more granular view of different creatives in campaigns. </span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Each creative setup will by default be assigned against a Placement and the Tags will now be generated at the Placement level. </span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">A single creative can now be assigned to multiple Placements and each Placement Tag can be provided to different media partners. This allows better tracking of the performance and optimizing accordingly. </span>

##### ****Accessing and Managing Placements within a Campaign****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To view the list of placements associated with a campaign, navigate to the campaign card and click on </span>****"View Placements."****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> This will open a sidebar displaying all placements linked to that campaign.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-wk9wq4jx.png)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To create a new placement for a creative, click the </span>****"New Placement"****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> button. </span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-vjotv2ef.png)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Provide the </span>****Placement Name****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> and select the </span>****Insertion Type****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">, then click </span>****"Add Placement"****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> to save.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-xbzgfo0n.png)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Each placement includes a set of action buttons under the </span>****Action****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> section, allowing you to:</span>

- ****Export****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> the placement to view the tag and preview.</span>
- ****Download****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> the placement tag as an Excel file, including all selected macros.</span>
- ****Edit****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> the placement details to make updates.</span>
- ****View Analytics****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> to access performance data.</span>
- ****Delete****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> the placement if it is no longer needed.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-ruxcgy2r.png)

****Upload Placements:****

<span style="color: rgb(0, 0, 0);">To create multiple placements at once, use the bulk upload feature.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-txt9jet3.png)

<span style="color: rgb(0, 0, 0);">Begin by downloading the sample Excel sheet and entering the desired placement names.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-ythwu0ll.png)

<span style="color: rgb(0, 0, 0);">Then, select the appropriate creative within the '</span>****Upload Placements****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">' modal and upload the completed file. </span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-xrnqcnfd.png)

<span style="color: rgb(0, 0, 0);">All specified placements will be added accordingly.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-qya8nhu2.png)

****How to export tags?****

<span style="color: rgb(0, 0, 0);">To export the tag for a placement, click the '</span>****Tag Export****<span style="color: rgb(0, 0, 0);">' icon to open the Tag Export modal.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-82z1auwi.png)

<span style="color: rgb(0, 0, 0);">1. From the drop-down menu ‘</span>****Add Macro****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">’, select your Media Partner—this will automatically insert the appropriate macro into the ad tag. </span>

[![SS_TagExport.png](https://docs.adctv.com/uploads/images/gallery/2025-09/scaled-1680-/B55ss-tagexport.png)](https://docs.adctv.com/uploads/images/gallery/2025-09/B55ss-tagexport.png)

<span style="color: rgb(0, 0, 0);">2. Click the 'Copy' icon to copy the tag.</span>

<span style="color: rgb(0, 0, 0);">3. The modal also includes a shareable preview link.</span>

<span style="color: rgb(0, 0, 0);">4. Clicking the 'Analytics' icon will direct you to the Placement Analytics page.</span>

<span style="color: rgb(0, 0, 0);">5. Additionally, creative details are provided along with a QR code that allows you to preview the ad on a mobile device.</span>

****How to download tags?****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To download tags for all or selected placements linked to one or more creatives within the campaign, select the desired placements and click </span>****Download**** <span style="color: rgb(0, 0, 0);">&gt; Tags.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-kbhm1nhr.png)

<span style="color: rgb(0, 0, 0);">To download tags for all or selected placements of a creative associated with a specific DSP, start by selecting the placements and clicking '</span>****Download Tags****<span style="color: rgb(0, 0, 0);">'.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-p9cyuirh.png)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> Next, choose the media partner and click </span>****'Download'****<span style="color: rgb(0, 0, 0);">.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-oq4t9pve.png)

<span style="color: rgb(0, 0, 0);">An Excel sheet containing the tags for the selected placements will be downloaded.</span>

# Tags and Implementation

****Adctv****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> is a creative management platform designed to help advertisers build CTV, Rich Media Display, and Video ads with a strong focus on user engagement.</span>

<span style="color: rgb(0, 0, 0);">The output from Adctv Studio is an ad tag that can be seamlessly implemented across various media partners, including DSPs, publishers, and ad networks.</span>

****AdCTV****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> is a custom, rich media creative platform tailored for building HTML5 and VAST creative units.</span>

- <span style="color: rgb(0, 0, 0); white-space: pre-wrap;">For </span>****CTV creatives****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">, the output is a </span>****VAST tag****<span style="color: rgb(0, 0, 0);">.</span>
- <span style="color: rgb(0, 0, 0); white-space: pre-wrap;">For </span>****Rich Media Display creatives****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">, an </span>****INS tag****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> is generated.</span>
- <span style="color: rgb(0, 0, 0); white-space: pre-wrap;">For </span>****Interactive Video creatives****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">, both an </span>****INS tag****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> and a </span>****VAST tag****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> are provided, allowing users to choose based on their preferred implementation.</span>

****Compatibility and Interactivity across VAST versions****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Creative compatibility largely depends on the VAST version supported by the inventory, with </span>****VAST 4.0/4.2 (SIMID)****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> offering the most robust support for interactive experiences. While our ad tags are designed to gracefully fall back to </span>****VAST 2.0****<span style="color: rgb(0, 0, 0);">, some interactive features may be limited at that level.</span>

****How do we offer interactivity on VAST 3.0 and above?****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Our proprietary technology layer extends standard VAST 3.0 capabilities by implementing a sophisticated progressive fallback mechanism across Connected TV (CTV), Over-The-Top (OTT), and traditional video inventory. </span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">At its core, the system employs a waterfall approach that initiates with </span>****SIMID**** <span style="color: rgb(0, 0, 0); white-space: pre-wrap;">(Secure Interactive Media Interface Definition), leveraging its secure iframe-based execution environment and comprehensive interactive capabilities. When SIMID support isn't detected, the system gracefully degrades to </span>****VAST 4.0****<span style="color: rgb(0, 0, 0);">, which maintains advanced functionality through native script execution and standardized APIs while supporting comprehensive verification features.</span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Should VAST 4.0 prove unavailable, the system falls back to </span>****VAST 3.0****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">, where our proprietary extensions that are compliant with VAST3 APIs enable a custom interactive layer while maintaining compatibility with major ad servers and supporting essential interaction tracking. As a final fallback measure, the system defaults to </span>****VAST 2.0****<span style="color: rgb(0, 0, 0);">, ensuring universal compatibility by executing the creative as a standard linear video advertisement with basic impression and quartile event tracking.</span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">This implementation is fully compatible with major demand-side platforms (DSPs) including Display &amp; Video 360 (DV360), requiring only standard video codec support and HTTPS delivery capabilities from the player environment. </span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">The ad response includes sophisticated conditional logic for format detection and server-side adaptation based on player capabilities, enabling real-time format negotiation. Our measurement framework maintains consistent tracking across all VAST versions while supporting extended metrics for interactive events when available. </span>

<span style="color: rgb(0, 0, 0);">The system optimizes performance through conditional loading of interactive assets and bandwidth-aware resource management, specifically tuned for the unique latency requirements of CTV and OTT environments. This comprehensive approach ensures maximum delivery capability while maintaining the highest possible level of interactive functionality across diverse video inventory types.</span>

****Exporting Ads in Adctv****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Ad creation in </span>****Adctv****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> is done using a drag-and-drop ad builder. After selecting the desired canvas size, the user is taken to the builder interface where they can choose from a variety of components to start building their ad.</span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Once the ad is complete, clicking the </span>****Export****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> button generates the corresponding ad tag. This action opens the </span>****Tag Export****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> modal, which provides several options for copying the tag.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-9ypnxase.png)

#### ****Alternative Ways to Access and Copy the Ad Tag****

##### ****From the Campaign Card****

****Option 1:****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">On the campaign card, click the </span>****"View Placements"****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> link.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-bip67kt0.png)

<span style="color: rgb(0, 0, 0);">A sidebar will appear, showing all creatives and their associated placements.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-ksobya9w.png)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Click the </span>****Tag Export****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> icon next to the desired placement to open the </span>****Tag Export****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> modal.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-ilty6run.png)

1. <span style="color: rgb(0, 0, 0);">From the drop-down menu ‘</span>****Add Macro****<span style="color: rgb(0, 0, 0);">’, select your Media Partner—this will automatically insert the appropriate macro into the ad tag.</span>
2. <span style="color: rgb(0, 0, 0);">Click the 'Copy' icon to copy the tag.</span>
3. <span style="color: rgb(0, 0, 0);">The modal also includes a shareable preview link.</span>
4. <span style="color: rgb(0, 0, 0);">Clicking the 'Analytics' icon will direct you to the Placement Analytics page.</span>
5. <span style="color: rgb(0, 0, 0);">Additionally, creative details are provided along with a QR code that allows you to preview the ad on a mobile device.</span>

<span style="color: rgb(0, 0, 0);">In case you do not see the Macro of your preferred media partner in the list, please contact us and we will get it added within 24 hours.</span>

****Option 2:****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">On the campaign card, click </span>****"View Creatives"****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> to go to the creative listing page.</span>  
<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Switch to the </span>****Placements****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> tab to view all placements for that campaign.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-2nzvkiih.png)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Click the </span>****Tag Export****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> icon next to the desired placement to open the modal and copy the tag.</span>

##### ****From the Creative Card****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">On the creative card, click </span>****"View Placements"****<span style="color: rgb(0, 0, 0);">.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-pketbzoz.png)

<span style="color: rgb(0, 0, 0);">A sidebar will appear with all associated placements.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-7cy6cnr5.png)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Click the </span>****Tag Export****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> icon next to the required placement to open the modal and copy the tag.</span>

****How to download tags?****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To download tags for all or selected placements linked to one or more creatives within the campaign, select the desired placements and click </span>****Download**** <span style="color: rgb(0, 0, 0);">&gt; Tags.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-ozj14ilr.png)

<span style="color: rgb(0, 0, 0);">To download tags for all or selected placements of a creative associated with a specific DSP, start by selecting the placements and clicking '</span>****Download Tags****<span style="color: rgb(0, 0, 0);">'.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-hd4vswhw.png)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> Next, choose the media partner and click </span>****'Download'****<span style="color: rgb(0, 0, 0);">.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-ztulg27j.png)

<span style="color: rgb(0, 0, 0);">An Excel sheet containing the tags for the selected placements will be downloaded.</span>