# Analytics glossary

#### <u>****CAMPAIGN ANALYTICS****</u>

<u>****Campaign Summary****</u>

![](https://docs.adctv.com/uploads/images/gallery/2026-01/embedded-image-odcrqixj.png)

****Impression -**** <span style="color: rgb(0, 0, 0);">Number of times the Ad is loaded in an active tab</span>

****Views -**** <span style="color: rgb(0, 0, 0);">An Impression is considered Viewable when 50% of the ad is in the viewport of the device for 1 continuous second.</span>

****Click Through Rate -**** <span style="color: rgb(0, 0, 0);">Clicks/(Impressions - Invalid Impressions)\] \* 100</span>

****Clicks -**** <span style="color: rgb(0, 0, 0);">When a user clicks on an ad to be redirected to a Landing Page. These are unique per impression.</span>

****Creatives:****

![](https://docs.adctv.com/uploads/images/gallery/2026-01/embedded-image-6m7gzlxx.png)

****Compare Data Points:****

![](https://docs.adctv.com/uploads/images/gallery/2026-01/embedded-image-7wbvmh0a.png)

#### <u>****CREATIVE ANALYTICS****</u>

![](https://docs.adctv.com/uploads/images/gallery/2026-01/embedded-image-npj2opnt.png)

![](https://docs.adctv.com/uploads/images/gallery/2026-01/embedded-image-n1s280ng.png)

![](https://docs.adctv.com/uploads/images/gallery/2026-01/embedded-image-06oiijkm.png)

****Impression –****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No. of times the Ad is loaded in an active tab.</span>

****View –****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No. of times the Ad has been viewed by the users. An Impression is considered Viewable when 50% of the ad is in the viewport of the device for 1 continuous second.</span>

****Engagement -****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> Triggers for the first interaction per Impression.</span>

****Time Spent -****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> Total time spent (in seconds) on the ad starts when a user interacts with the ad till the user interacts outside the ad / when the ad goes out of view. </span>

****Exposure -****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> The total duration (in milliseconds) for which an ad is viewable in the user's viewport.</span>

****Adctv ad initialized -****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No. of times the Ad with interactive elements has been loaded. This event indicates that the necessary resources for the ad, such as images, videos, or interactive elements, have been fetched and initialized, and the ad is ready to be shown to the user.</span>

****Video Start –****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No. of times the video playback has been initiated.</span>

****First Quartile–****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No of times that 25% of the video has been viewed.</span>

****Mid Point –****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No of times that 50% of the video has been viewed.</span>

****Third Quartile –****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No of times that 75% of the video has been viewed.</span>

****Complete –****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No. of times the video has been completely viewed.</span>

****Pause –****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No. of times the video has been paused.</span>

****Resume –****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No. of times the video has been resumed.</span>

****Mute –****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No. of times the video has been muted.</span>

****Unmute–****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No. of times the video has been unmuted.</span>

****Clicks –****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No. of times the user clicked on the Ad and it was redirected to a landing page.</span>

****QR Scan –****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> No. of QR code scans</span>