# Building Ads from Adctv Templates

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> Adctv offers a collection of built-in templates for both </span>****Rich Media Display****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> and </span>****Connected TV (CTV)****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> ad formats. If starting from a blank canvas feels complex or time-consuming, you can simply select a pre-designed template that suits your creative needs, customize it with your own assets, and quickly build your ad with minimal effort.</span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Even when using a template, you have </span>****full creative flexibility****<span style="color: rgb(0, 0, 0);">. You can:</span>

- <span style="color: rgb(0, 0, 0);">Move and reposition elements such as logos</span>
- <span style="color: rgb(0, 0, 0);">Rearrange components to match your desired layout</span>
- <span style="color: rgb(0, 0, 0);">Add or remove elements as needed</span>
- <span style="color: rgb(0, 0, 0);">Incorporate animations for enhanced visual impact</span>

#### ****Selecting a Template****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Within the </span>****Template****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> module, browse and select your preferred template. </span>

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<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Templates are organized by </span>****Ad Type****<span style="color: rgb(0, 0, 0);">, and you can use filters to narrow your options by:</span>

- ****Ad Size****
- ****Ad Category****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> (e.g., responsive, expandable)</span>
- ****Components Used****

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<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Click on any template to view its details in a pop-up. To preview the template, simply click </span>****‘Preview Template’****<span style="color: rgb(0, 0, 0);">.</span>

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<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Once you've found the right template, click </span>****‘Use This Template’****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">. You’ll be prompted to enter your creative details in the </span>****New Creative****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> pop-up. After filling in the necessary information, click </span>****‘Create’****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> to get started with customizing your ad using the Drag-and-Drop Builder.</span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">When your creative is complete, click </span>****‘Export’****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> to generate the final ad tag.</span>

****Saving a Creative as a Template****

<span style="color: rgb(0, 0, 0);">You have two options to save a creative as a template:</span>

****1. From the Editor Page:****

<span style="color: rgb(0, 0, 0);">While on the editor page of your creative, open the navigation menu and select ‘Save as Template’. A pop-up will appear prompting you to enter a name for your template. Click ‘Create’ to save it. All templates you create will be stored under Templates &gt; My Templates, where you can view or customize them as needed.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-grpgmuka.png)

****2. From the Creative Card****

<span style="color: rgb(0, 0, 0);">You can also save a creative as a template without opening the editor. Open your campaign and locate the creative you want to convert. On the creative card, click the ‘Save as Template’ icon. A pop-up will appear, allowing you to name the template. Click ‘Create’ to save it.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-mgqc5box.png)

****Adding a Template to Your Creative****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Within the builder, you have the option to add a template to your current creative. On the left-hand side, you’ll find the </span>****Templates****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> module.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-qqcftuqp.png)

<span style="color: rgb(0, 0, 0);">This module displays templates that match your selected canvas size, making it easy to choose one that fits your layout.</span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Simply browse through the available templates and click </span>****‘Add to Page’****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> to instantly insert it into your creative for further customization.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-tvkmayzt.png)