# Creative Management

### ****Adding a New Creative to a Campaign****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To add a new creative to a campaign, click the </span>****"Add Creative"****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> button.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-jgiriahc.png)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">This will open the </span>****New Creative****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> modal, where you can enter the required creative details. Campaign information will be auto-filled.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-sxj626ex.png)

1. ****Select the Ad Type****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> – Choose from the available options: </span>**Rich Media Display, Interactive Video, Interstitial**<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">, or </span>**Interactive Connected TV**<span style="color: rgb(0, 0, 0);">, depending on the format you wish to build.</span>
2. ****Enter a Creative Name****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> – Provide a name to help identify your creative.</span>
3. ****Enable Responsive Layout****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> (optional) – Check this box if you want the creative to be built with a responsive layout.</span>
4. ****Choose Canvas Size****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> – Select from predefined ad dimensions or enter custom dimensions as needed.</span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Once all necessary details are filled out, click the </span>****"Create"****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> button. You will then be redirected to the Drag and Drop Ad Builder, where you can begin building your ad.</span>

#### ****Viewing and Managing Creatives within a Campaign****

<span style="color: rgb(0, 0, 0);">Once added, creatives are displayed as individual cards within the campaign view.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-09/embedded-image-i0zmrjfa.png)

<span style="color: rgb(0, 0, 0);">Each creative card provides key details, including:</span>

- ****Last Modified Date****
- ****Creative Owner****
- ****Performance Metrics****<span style="color: rgb(0, 0, 0);">: Lifetime impressions, views, clicks, and click-through rate (CTR)</span>

<span style="color: rgb(0, 0, 0);">Users have access to the following actions on each creative card:</span>

- ****Preview Draft****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> and </span>****Preview Published****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> versions</span>
- ****Edit Creative****
- ****Duplicate Creative****
- ****View Analytics****
- ****View Activity****
- ****Save as Template****
- ****Delete Creative****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Additionally, each card includes a button to navigate directly to the </span>****Placements Listing****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> page associated with that creative.</span>