# Project Set Up

#### ****Building a new creative****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To set up a new creative, click the </span>****'New Creative'****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> button, which is available globally on the Adctv platform. </span>

![](https://docs.adctv.com/uploads/images/gallery/2025-08/embedded-image-rwvgjodk.png)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">This will open the </span>****'New Creative'****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> pop-up window.</span>

![](https://docs.adctv.com/uploads/images/gallery/2025-08/embedded-image-bh6hl8yg.png)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> 1. You will see a list of available </span>****Ad Types****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">—select the one that best suits your campaign. </span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> The available options include </span>****Rich Media Display****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">, </span>****Interactive Video****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">, </span>****Interstitial Ads****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">, and </span>****Interactive Connected TV (CTV)****<span style="color: rgb(0, 0, 0);">.</span>

****Rich Media Display****  
<span style="color: rgb(0, 0, 0);">Rich media display ads are visually engaging and include advanced elements like video, audio, and interactive features to capture user interest more effectively.</span>  
****Interactive Video****  
<span style="color: rgb(0, 0, 0);">Interactive video ads provide a dynamic platform for storytelling, allowing brands to convey their message thereby offering an effective way to capture audience attention, drive engagement, and achieve marketing objectives.</span> ****Interstitial Ad****  
<span style="color: rgb(0, 0, 0);">An interstitial ad is a type of full-screen ad that covers the interface of its host app or website.</span>  
****Interactive CTV Ads****  
<span style="color: rgb(0, 0, 0);">Interactive Connected TV ads are tailored for streaming platforms accessed via smart TVs, gaming consoles, and streaming devices (like Amazon Fire TV or Apple TV). These ads often incorporate interactive components to enhance viewer engagement.</span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">2. Enter the </span>****Creative Name****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">3. Enter the </span>****Campaign Name****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">, </span>****Advertiser Name,****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> and </span>****Publisher Name****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">. - If the campaign name you enter already exists, the advertiser and publisher fields will auto-populate. </span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">4. Enable </span>****Responsive Layout****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> (optional) – Check this box if you want the creative to be built with a responsive layout that adapts to various screen sizes.</span>

<span style="color: rgb(0, 0, 0);">5. Choose</span> ****Canvas Size****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">: Select from </span>[predefined ad dimensions](https://drive.google.com/file/d/1lvkSawOp1FeJtlF-hxWb8uweseK62rnI/view)<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> or input </span>[custom dimensions](https://drive.google.com/file/d/18H83z7dKUR3t1VlvVSXZWFOLBJ5KVU_x/view?usp=drive_link)<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> as required.</span>

<span style="color: rgb(0, 0, 0);">Once all necessary details are filled out, click the "</span>****Create****<span style="color: rgb(0, 0, 0);">" button. You will then be redirected to the Drag and Drop Ad Builder, where you can begin building your ad.</span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">👉 Want to customize your projects? Know about the </span>[Adctv Creative Builder](https://docs.adctv.com/books/product-guide/page/toolbar-and-panels)<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> to get started.</span>