# Using Adctv campaign manager

How to get started and make most of the Adctv campaign manager

# Campaign Management

##### ****1. Campaign Structure****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To get started, click on the </span>****Campaigns**** <span style="color: rgb(0, 0, 0); white-space: pre-wrap;">module in the navigation bar on the left side. This will take you to the </span>****All Campaigns****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> page, where all your campaigns are displayed as visually appealing cards.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXf7yU9lF3LTNQgb84R1ocr31S71oOws3kbm0hksjWtNOD_z1Nd11IIQEYGG5jO_GeKViNI0mf25vHUSZwSh9sCPrwOxeCHVvWbgsagdJrYVmWIacWzS66JS8jES8c8AR6QY0-_z?key=IcafL3gdZfr5SSZMOIPgy8ux)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To create a new campaign, click on the </span>****New Campaign****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> button. Enter the campaign name, advertiser name, and publisher name. Then, click Create to set up your campaign.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXe_IbNJqAiq0VxFRFIPuxjKkMTBWT_egNdSNlVIWd8PKDrqOeuMOfy4M9tGQ5B2nC-myCizbzCsOKrRPmAgER3fyZN1_WuMsl9WoFHaLlpBSXk4tGMNMtIZKIHruOBSckGJFbQJ?key=IcafL3gdZfr5SSZMOIPgy8ux)

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcBhyt7uWHa75b2dJ-xfAa-aVAtbv-WmbCdaHJuk-jzGtpFyjhgeCDjShV-nsHaK0U6JlmhFR2cruSKt_M15kUlu_YpZv9tbtIEw7T5qE6lkYMYnZy3JF9YUyzIT8Zt9v-492vr?key=IcafL3gdZfr5SSZMOIPgy8ux)

<span style="color: rgb(0, 0, 0);">Each campaign card will display key information, including the campaign's creation date, advertiser name, publisher name, last modified date, and important metrics like lifetime impressions, views, clicks, and CTR.</span>

<span style="color: rgb(0, 0, 0);">Additionally, the campaign cards include buttons that take you directly to the Creatives listing page, Placements listing page, and Campaign Analytics page.</span>

**Screenshot Pending**

<span style="color: rgb(0, 0, 0);">You can also edit, delete, or download the tags associated with a campaign.</span>

****Campaign Preview:****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> By clicking on a campaign thumbnail, you'll be directed to a preview page where all the campaign creatives are listed, allowing users to quickly scroll through and view them.</span>

**Screenshot Pending**

##### ****2. Creative Management****

****Adding a New Creative to a Campaign****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To add a new creative to a campaign, click the </span>****"Add Creative"****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> button.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdO9viP5iHubwsp0nEIx7i46S2szZO2GdMnHLGT63pd7t82a-EMGk_W2ADctqiiNt4U5lpJ0ZNC7n4ag9uBOLtn_t3wH8CE1VhS-BWg_mwg5pDjWBhCh2aGcEoJPIVF-i73VrKW5w?key=IcafL3gdZfr5SSZMOIPgy8ux)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">This will open the </span>****New Creative****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> modal, where you can enter the required creative details. Campaign information will be auto-filled.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfnH_I9HUd5QIXSHh_cuxco2cWUyoRGi-pChkXm7bEXwhB3hjnOqzIk6AHo-Gg5kxj8EmAUcyxrgI42-xdoC09ChM0c3igv7vHqLT4lRYG0EQnjXHINtJGnYgdyBI0YWu4pcQjctA?key=IcafL3gdZfr5SSZMOIPgy8ux)

1. ****Select the Ad Type****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> – Choose from the available options: </span>**Rich Media Display, Interactive Video, Interstitial**<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">, or </span>**Interactive Connected TV**<span style="color: rgb(0, 0, 0);">, depending on the format you wish to build.</span>
2. ****Enter a Creative Name****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> – Provide a name to help identify your creative.</span>
3. ****Enable Responsive Layout****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> (optional) – Check this box if you want the creative to be built with a responsive layout.</span>
4. ****Choose Canvas Size****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> – Select from predefined ad dimensions or enter custom dimensions as needed.</span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Once all necessary details are filled out, click the </span>****"Create"****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> button. You will then be redirected to the Drag and Drop Ad Builder, where you can begin building your ad.</span>

****Viewing and Managing Creatives within a Campaign****

<span style="color: rgb(0, 0, 0);">Once added, creatives are displayed as individual cards within the campaign view.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeSNusLScrb92XdIrYrBH1wfMorJFHy3USK30hsHLQPgmEaC1MQUFiJhMzY73oy4rzmjQT1rjR6DLrPVwVfw1EDNAxoI1Tn-eby1uyh8tFTOV9wWqSn4nfJi-TAaEX4KPCb6FblgQ?key=IcafL3gdZfr5SSZMOIPgy8ux)

<span style="color: rgb(0, 0, 0);">Each creative card provides key details, including:</span>

- ****Last Modified Date****
- ****Creative Owner****
- ****Performance Metrics****<span style="color: rgb(0, 0, 0);">: Lifetime impressions, views, clicks, and click-through rate (CTR)</span>

<span style="color: rgb(0, 0, 0);">Users have access to the following actions on each creative card:</span>

- ****Preview Draft****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> and </span>****Preview Published****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> versions</span>
- ****Edit Creative****
- ****Duplicate Creative****
- ****View Analytics****
- ****View Activity****
- ****Save as Template****
- ****Delete Creative****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Additionally, each card includes a button to navigate directly to the </span>****Placements Listing****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> page associated with that creative.</span>

##### ****3. Placement Management****

****How to Assign A Creative to Multiple Placements****

****What is a Placement?****

****Placements**** <span style="color: rgb(0, 0, 0); white-space: pre-wrap;">is a new creative management method within Adctv allowing for a more granular view of different creatives in campaigns. </span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Each creative setup will by default be assigned against a Placement and the Tags will now be generated at the Placement level. </span>

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">A single creative can now be assigned to multiple Placements and each Placement Tag can be provided to different media partners. This allows better tracking of the performance and optimizing accordingly. </span>

****Accessing and Managing Placements within a Campaign****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To view the list of placements associated with a campaign, navigate to the campaign card and click on </span>****"View Placements."****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> This will open a sidebar displaying all placements linked to that campaign.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXc_78xN9g2q6_UQfP_JxpvCyki05Lqxjjut9gMF9akcVTZ21zCqYammd2ieWfkjP9XLVY_QNtAF1qE0iiWclREfcGqnxHlA34gO_CksxHh36b0ylA41DiagVCk_I60rA4Lo1-IZPw?key=IcafL3gdZfr5SSZMOIPgy8ux)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To create a new placement for a creative, click the </span>****"New Placement"****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> button. </span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfUiNemQbDEEocljfM6G3Wq_ypG2S9jY4Vlec8Rknbm34A1tT9rBltMQVpiXiqSdPZ9y7QD4Gd8T149C19kcUMGvQzzursKySKHZn5Mt0TRgu2l_NwVDzBsGfrddCpCEP5-KkWC0w?key=IcafL3gdZfr5SSZMOIPgy8ux)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Provide the </span>****Placement Name****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> and select the </span>****Insertion Type****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">, then click </span>****"Add Placement"****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> to save.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcExarlDpG1O8MnW_LahpEoZnRaAR-lVUrtCSiYJDwoLTNMClkPn4cgD-23q6F-tPkMS3ZpWH0ISjHCmENCnNYjhQt324jd5Oyu4KFqFBnMeckDVyUVZaaCJF-enBE-PkAkUF2Q?key=IcafL3gdZfr5SSZMOIPgy8ux)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Each placement includes a set of action buttons under the </span>****Action****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> section, allowing you to:</span>

- ****Export****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> the placement to view the tag and preview.</span>
- ****Download****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> the placement tag as an Excel file, including all selected macros.</span>
- ****Edit****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> the placement details to make updates.</span>
- ****View Analytics****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> to access performance data.</span>
- ****Delete****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> the placement if it is no longer needed.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcuWUIutajeQDik3T0QWLO3tQRYloPvT38qILKtcsb5forVI2F4NGaxH36Kt1PtQRYw_pZj8kEJ8coS0jbkuImdwdcn-GNbUPe0twbVcplxBBOxIrpf1o2me9jVZkcucyvEtAOieg?key=IcafL3gdZfr5SSZMOIPgy8ux)

****Upload Placements:****

<span style="color: rgb(0, 0, 0);">To create multiple placements at once, use the bulk upload feature.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXf2y2XO8IQsFppxq1kb8wezUY4hutOnjkGoI8O23MN7vKOUrGkolXVs0WedAHqbAuucoDpcTr9lxXDI4Vwfuga2BDw765f0p3YiHJl_f4WMtZmd4BAxVzYx2VfXw5M6UxrSIyPPJg?key=IcafL3gdZfr5SSZMOIPgy8ux)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">Begin by downloading the sample Excel sheet and entering the desired placement names. </span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXf7TXA3_Rli7yCWThP11WhjEubJE1oF6v3L6sNRFkN7rCv6v9Eah1HTILZw5MCE7tfproU3z1V_STMCBRZIUywAhVV_S_N_xpqYAMmIsuBEu0F4l89Wvj9EuxEMVOorsYibB65DRQ?key=IcafL3gdZfr5SSZMOIPgy8ux)

<span style="color: rgb(0, 0, 0);">Then, select the appropriate creative within the '</span>****Upload Placements****<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">' modal and upload the completed file. </span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXe4CZ19LR_y5ls1zWqM7pOABnst8abuIl8aVuwloJ6nPJm7aebap2bS1_5SHAGJCVnBmAWDP1_809Kx5ljmdLxjO_PbOWx1RXgPrDtCMVuDO-2b22DRZgCgzW_iNppuOKDVnMpxbA?key=IcafL3gdZfr5SSZMOIPgy8ux)

<span style="color: rgb(0, 0, 0);">All specified placements will be added accordingly.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXccLJTv6e_CD43y-8SGEKG_MS4QULY31JODCaPPA7RsC9Mp3NMO61Gzl5Cgka6TlmLce34rWOJCCa6mG0ottV7yp5r42Sl6fH76mpGVJgMLlvXICsNR48I5uPZwCRquSuElXvF92w?key=IcafL3gdZfr5SSZMOIPgy8ux)

****How to export tags?****

<span style="color: rgb(0, 0, 0);">To export the tag for a placement, click the '</span>****Tag Expor****<span style="color: rgb(0, 0, 0);">t' icon to open the Tag Export modal.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeBFJ7y9bSTFWv_O8eKDEf6HhcBiLJCRJRVyudR-7mHRfTm2lkKwzEeeUTt6lBcnbKdS24O9D5qyat5SErN3DAWVitbCdzIvvuD4ZYj4DerLdWwJK5CQOmmWHv0v8vfvUrEV06z8A?key=IcafL3gdZfr5SSZMOIPgy8ux)

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdTz_X_25wIUFepzknFCBdPZOC_zDQvZxnWOl-Uw5xbT7-G1_RUyc4NDkBFjSy0GQvsqQ9iVp3vXxex3bELp4hdqyurOFJpIfCYVFqMDeFJxVPNl--bawq5CPRE3pGoFxz9mnvx?key=IcafL3gdZfr5SSZMOIPgy8ux)

1. <span style="color: rgb(0, 0, 0);">From the drop-down menu ‘</span>****Add Macro****<span style="color: rgb(0, 0, 0);">’, select your Media Partner—this will automatically insert the appropriate macro into the ad tag.</span>
2. <span style="color: rgb(0, 0, 0);">Click the 'Copy' icon to copy the tag.</span>
3. <span style="color: rgb(0, 0, 0);">The modal also includes a shareable preview link.</span>
4. <span style="color: rgb(0, 0, 0);">Clicking the 'Analytics' icon will direct you to the Placement Analytics page.</span>
5. <span style="color: rgb(0, 0, 0);">Additionally, creative details are provided along with a QR code that allows you to preview the ad on a mobile device.</span>

****How to download tags?****

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;">To download tags for all or selected placements linked to one or more creatives within the campaign, select the desired placements and click </span>****Download**** <span style="color: rgb(0, 0, 0);">&gt; Tags.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeNAszL25MZtvNzpVCgU4plw3de_-dO3lUCKvkPcAJWcxnFToAaCAwZary_i-sSVKkokOet3XvU_ghuRc0UPFWBB4SLCsWynAzH96LhjaJ-5gd-WtDo1EdB9iuDMOTdfVdNQlWS0w?key=IcafL3gdZfr5SSZMOIPgy8ux)

<span style="color: rgb(0, 0, 0);">To download tags for all or selected placements of a creative associated with a specific DSP, start by selecting the placements and clicking '</span>****Download Tags****<span style="color: rgb(0, 0, 0);">'.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXddbOWNYeqprReU1rtzwcnaAa_op_I1gjMVdaAM1lZhhEQQN9rC340zeagcS9VnqC6TuI3J0ClP2pQlTdoxTw6W7mMNRCtBY74bq_A5T7i4V1nsMmLEDmqjjo_tv70LOc8Z6zXs?key=IcafL3gdZfr5SSZMOIPgy8ux)

<span style="color: rgb(0, 0, 0); white-space: pre-wrap;"> Next, choose the media partner and click </span>****'Download'****<span style="color: rgb(0, 0, 0);">.</span>

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcBc6QyZPgeQUF7At-4VGg7amPZ13Gz-KVUKk871hXOuGwWljZ0tLXN38tmVP-C4AskHHulsl1v0RS59yZ2z6zYnM6rG3KpaW8d2DCcf_Br5vKp5RyibgH1db7GH48ctV5hA0mi?key=IcafL3gdZfr5SSZMOIPgy8ux)

<span style="color: rgb(0, 0, 0);">An Excel sheet containing the tags for the selected placements will be downloaded.</span>