Context Variables

Weather

Temperature, comfort, daylight and weather classifications

Time

Daypart, work hours and behavioural context

Network

Network capability and media suitability

Traffic

Traffic quality and trust signals

Audience

Behavioural context for personalization

Device

Device capability and rendering suitability

Media

Recommended media quality

temperature_band

temp

String

hot

,

warm

,

cold

condition_type

condition

String

sunny

,

cloudy

,

rainy

,

stormy

,

snowy

,

foggy

uv_level

uv_index

String

low

,

moderate

,

high

,

extreme

comfort_level

temp

,

humidity

String

comfortable

,

humid

,

hot_humid

,

cold

wind_level

wind_speed

String

calm

,

moderate

,

windy

,

stormy

is_daylight

is_day

Boolean

true

,

false

precipitation_level

precip

String

none

,

light

,

moderate

,

heavy

visibility_level

visibility

String

clear

,

moderate

,

poor

activity_suitability

temp

,

precip

,

uv_index

,

wind_speed

String

excellent

,

good

,

poor

daypart

hour

String

early_morning

,

morning

,

afternoon

,

evening

,

night

is_weekend

day_of_week

Boolean

true

,

false

is_work_hours

hour

,

is_weekend

Boolean

true

,

false

is_commuting_hours

hour

Boolean

true

,

false

meal_period

hour

String

breakfast

,

lunch

,

snack

,

dinner

,

late_night

productivity_state

hour

,

is_work_hours

String

productive

,

relaxed

,

sleeping

speed_tier

rtt

,

protocol

String

fast

,

moderate

,

slow

supports_rich_media

speed_tier

,

protocol

Boolean

true

,

false

video_quality_tier

speed_tier

String

low

,

medium

,

high

quality_tier

bot_score

,

is_bot

,

is_corporate_proxy

String

high

,

medium

,

low

is_suspicious

bot_score

,

is_bot

,

is_corporate_proxy

Boolean

true

,

false

trust_score

bot_score

,

is_bot

,

is_corporate_proxy

Number

0–100

outdoor_score

temp

,

precip

,

uv_index

,

wind_speed

,

is_daylight

Number

0–100

outdoor_likelihood

outdoor_score

String

high

,

medium

,

low

commerce_intent

hour

,

is_weekend

,

is_work_hours

,

daypart

,

temp

,

precip

,

condition_type

String

high

,

medium

,

low

engagement_likelihood

quality_tier

,

speed_tier

,

daypart

,

is_work_hours

String

high

,

medium

,

low

mobility_state

hour

,

is_weekend

,

is_work_hours

,

daypart

,

activity_suitability

String

sleeping

,

commuting

,

working

,

leisure

,

stationary

session_mood

daypart

,

is_work_hours

,

is_weekend

,

mobility_state

,

condition_type

String

productive

,

relaxed

,

entertainment

,

rushed

purchase_context

daypart

,

is_work_hours

,

is_weekend

,

mobility_state

,

condition_type

String

impulse

,

relaxed

,

functional

video_quality

speed_tier

,

video_quality_tier

String

240p

,

480p

,

720p

,

1080p

device.type

user_agent

,

viewport.width

String

mobile

,

tablet

,

desktop

,

tv

device.is_mobile

device.type

Boolean

true

,

false

device.is_tablet

device.type

Boolean

true

,

false

device.is_desktop

device.type

Boolean

true

,

false

device.is_tv

device.type

Boolean

true

,

false

device.os

user_agent

String

ios

,

android

,

windows

,

macos

,

linux

,

unknown

device.browser

user_agent

String

chrome

,

safari

,

firefox

,

edge

,

opera

,

unknown

device.orientation

viewport.width

,

viewport.height

String

portrait

,

landscape

device.screen_size_tier

screen.width

String

small

,

medium

,

large

,

xl

rich_media_ready

speed_tier

,

trust_score

Boolean

true

,

false

viewport.size_tier

viewport.width

String

xs

,

sm

,

md

,

lg

,

xl

viewport.orientation

viewport.width

,

viewport.height

String

portrait

,

landscape