Context Variables

Geo

Backend

User location

Weather

Backend

Current weather conditions

Network

Backend

ISP, protocol, RTT

Bot

Backend

Bot detection

Time

Backend

Local time information

Device

Browser

Device characteristics

Viewport

Browser

Viewport dimensions

Derived

Backend

Computed contextual values

geo.country

String

ISO country code

geo.city

String

City name

geo.region

String

State or region

geo.lat

Number

Latitude

geo.lng

Number

Longitude

geo.timezone

String

IANA timezone

weather.temp

Number

Temperature (°C)

weather.feels_like

Number

Feels-like temperature

weather.humidity

Number

Humidity (%)

weather.condition

String

Weather condition

weather.icon

String

Icon URL

weather.text

String

Description

weather.is_day

Boolean

Day/Night

weather.precip

Number

Precipitation

weather.wind_speed

Number

Wind speed

weather.uv_index

Number

UV Index

weather.visibility

Number

Visibility

weather.sunrise

String

Sunrise

weather.sunset

String

Sunset

time.timestamp

Number

Unix timestamp

time.hour

Number

Hour (0–23)

time.day_of_week

Number

Day index

time.timezone

String

IANA timezone

network.isp

String

ISP name

network.asn

Number

ASN

network.protocol

String

HTTP protocol

network.rtt

Number

Round-trip time

bot.score

Number | Null

Bot score

bot.is_bot

Boolean

Bot detection

bot.is_corporate_proxy

Boolean

Corporate proxy

weather.temperature_band

temp

String

hot

,

warm

,

cold

Categorizes the current temperature.

weather.condition_type

condition

String

sunny

,

cloudy

,

rainy

,

stormy

,

snowy

,

foggy

Normalizes weather conditions into common categories.

weather.uv_level

uv_index

String

low

,

moderate

,

high

,

extreme

Classifies UV intensity.

weather.comfort_level

temp

,

humidity

String

comfortable

,

humid

,

hot_humid

,

cold

Indicates perceived outdoor comfort.

weather.wind_level

wind_speed

String

calm

,

moderate

,

windy

,

stormy

Categorizes wind intensity.

weather.is_daylight

is_day

Boolean

true

,

false

Indicates whether it is currently daytime.

weather.precipitation_level

precip

String

none

,

light

,

moderate

,

heavy

Classifies precipitation intensity.

weather.visibility_level

visibility

String

clear

,

moderate

,

poor

Categorizes current visibility.

weather.activity_suitability

temp

,

precip

,

uv_index

,

wind_speed

String

excellent

,

good

,

poor

Indicates suitability for outdoor activities.

time.daypart

hour

String

early_morning

,

morning

,

afternoon

,

evening

,

night

Current part of the day.

time.is_weekend

day_of_week

Boolean

true

,

false

Indicates whether today is Saturday or Sunday.

time.is_work_hours

hour

,

is_weekend

Boolean

true

,

false

Indicates whether current time falls within typical work hours.

time.is_commuting_hours

hour

Boolean

true

,

false

Indicates typical commuting periods.

time.meal_period

hour

String

breakfast

,

lunch

,

snack

,

dinner

,

late_night

Current meal period.

time.productivity_state

hour

,

is_work_hours

String

productive

,

relaxed

,

sleeping

General activity state based on time.

network.speed_tier

rtt

,

protocol

String

fast

,

moderate

,

slow

Overall network performance classification.

network.supports_rich_media

speed_tier

,

protocol

Boolean

true

,

false

Indicates whether the connection is suitable for rich media.

network.video_quality_tier

speed_tier

String

low

,

medium

,

high

Recommended video quality tier.

traffic.quality_tier

bot_score

,

is_bot

,

is_corporate_proxy

String

high

,

medium

,

low

Overall traffic quality assessment.

traffic.is_suspicious

bot_score

,

is_bot

,

is_corporate_proxy

Boolean

true

,

false

Indicates potentially suspicious traffic.

traffic.trust_score

bot_score

,

is_bot

,

is_corporate_proxy

Number

0–100

Numeric trust score for the request.

audience.outdoor_score

temp

,

precip

,

uv_index

,

wind_speed

,

is_daylight

Number

0–100

Indicates how suitable current conditions are for outdoor activity.

audience.outdoor_likelihood

outdoor_score

String

high

,

medium

,

low

Likelihood that the user is outdoors.

audience.commerce_intent

hour

,

is_weekend

,

is_work_hours

,

daypart

,

temp

,

precip

,

condition_type

String

high

,

medium

,

low

Estimated shopping intent.

audience.engagement_likelihood

quality_tier

,

speed_tier

,

daypart

,

is_work_hours

String

high

,

medium

,

low

Estimated likelihood of interacting with the creative.

audience.mobility_state

hour

,

is_weekend

,

is_work_hours

,

daypart

,

activity_suitability

String

sleeping

,

commuting

,

working

,

leisure

,

stationary

Estimated current mobility state.

audience.session_mood

daypart

,

is_work_hours

,

is_weekend

,

mobility_state

,

condition_type

String

productive

,

relaxed

,

entertainment

,

rushed

Estimated user mindset.

audience.purchase_context

daypart

,

is_work_hours

,

is_weekend

,

mobility_state

,

condition_type

String

impulse

,

relaxed

,

functional

Estimated purchasing context.

device.rich_media_ready

speed_tier

,

trust_score

Boolean

true

,

false

Indicates whether the device and connection are suitable for rich media experiences.

device.experience_tier

speed_tier

,

trust_score

,

quality_tier

,

rich_media_ready

String

premium

,

standard

,

lite

Recommended creative experience tier.

media.video_quality

speed_tier

,

video_quality_tier

String

240p

,

480p

,

720p

,

1080p

Recommended maximum video resolution for the current connection.