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Campaign Management

Campaign Management


1. Campaign Structure

To get started, click on the Campaigns module in the navigation bar on the left side. This will take you to the All Campaigns page, where all your campaigns are displayed as visually appealing cards.

To create a new campaign, click on the New Campaign button. Enter the campaign name, advertiser name, and publisher name. Then, click Create to set up your campaign.

Each campaign card will display key information, including the campaign's creation date, advertiser name, publisher name, last modified date, and important metrics like lifetime impressions, views, clicks, and CTR.


Additionally, the campaign cards include buttons that take you directly to the Creatives listing page, Placements listing page, and Campaign Analytics page.

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You can also edit, delete, or download the tags associated with a campaign.

Campaign Preview: By clicking on a campaign thumbnail, you'll be directed to a preview page where all the campaign creatives are listed, allowing users to quickly scroll through and view them.

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2. Creative Management

Adding a New Creative to a Campaign

To add a new creative to a campaign, click the "Add Creative" button.

This will open the New Creative modal, where you can enter the required creative details. Campaign information will be auto-filled.

  1. Select the Ad Type – Choose from the available options: Rich Media Display, Interactive Video, Interstitial, or Interactive Connected TV, depending on the format you wish to build.
  2. Enter a Creative Name – Provide a name to help identify your creative.
  3. Enable Responsive Layout (optional) – Check this box if you want the creative to be built with a responsive layout.
  4. Choose Canvas Size – Select from predefined ad dimensions or enter custom dimensions as needed.

Once all necessary details are filled out, click the "Create" button. You will then be redirected to the Drag and Drop Ad Builder, where you can begin building your ad.

Viewing and Managing Creatives within a Campaign

Once added, creatives are displayed as individual cards within the campaign view.

Each creative card provides key details, including:

  • Last Modified Date
  • Creative Owner
  • Performance Metrics: Lifetime impressions, views, clicks, and click-through rate (CTR)

Users have access to the following actions on each creative card:

  • Preview Draft and Preview Published versions
  • Edit Creative
  • Duplicate Creative
  • View Analytics
  • View Activity
  • Save as Template
  • Delete Creative

Additionally, each card includes a button to navigate directly to the Placements Listing page associated with that creative.





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