Getting Started

1. Getting Started

1.1 Introduction

Overview of the Adctv Creative Builder
Supported platforms (Desktop, Mobile, Interactive CTV)
System requirements and browser compatibility

1.2 Account Setup

Creating an account
User roles and permissions
Team management and collaboration features

1.3 Interface Overview

2. Creative Builder Fundamentals

2.1 Project Setup

Creating a new project
Choosing platform and dimensions
Setting project properties
Understanding safe zones and margins
Managing project templates

2.2 Working with Components

Component types (shapes, images, text, video)
Component hierarchy and organization
Component properties and styling
Groups and nesting
Component visibility and locking

2.3 Design Tools

Shape tools and vector editing
Text formatting and typography
Image handling and optimization
Color management and gradients
Effects and filters
Component library
Layers

2.4 Responsive Design

Creating responsive layouts
Breakpoint management
Dynamic scaling and positioning
Platform-specific considerations

3. Animation and Interactivity

3.1 Timeline Basics

Understanding the timeline interface
Keyframes and tweening
Animation properties
Easing and timing functions
Animation preview and playback

3.2 Advanced Animation

Multi-layer animations
Path animations
Sprite sheets and frame-by-frame
Transition effects
Loop controls

3.3 Interactive Elements

Button states and hover effects
Click events and triggers
Custom actions and scripts
Video controls and playback options
Interactive hotspots

3.4 Multi-page Navigation

Creating multiple scenes/pages
Navigation controls
Transition effects between pages
State management
Progress tracking

4. Campaign Management

4.1 Campaign Structure

Creating campaigns
Campaign organization and hierarchy
Campaign settings and properties
Campaign duplication and templates
Archive and restore options

4.2 Creative Management

Adding creatives to campaigns
Creative versions and variations
Creative approval workflow
Creative testing and preview
Bulk operations

4.3 Placement Management

Understanding placement types
Creating and configuring placements
Placement targeting options
Scheduling and rotation
Placement status monitoring

4.4 Tags and Implementation

Tag generation process
Tag types and formats
Implementation guidelines
Testing and validation
Troubleshooting common issues

5. Analytics and Reporting

5.1 Analytics Overview

Available metrics and KPIs
Real-time vs. historical data
Data collection methodology
Custom event tracking
Data export options

5.2 Campaign Analytics

Campaign performance dashboard
Conversion tracking
Geographic distribution
Device and platform breakdown
Campaign comparison tools

5.3 Creative Analytics

Creative performance metrics
Interaction rates
View-through rates
A/B testing results
Heat maps and interaction maps

5.4 Placement Analytics

Placement-level reporting
Delivery metrics
Viewability tracking
Site performance analysis
Placement optimization

6. Best Practices and Guidelines

6.1 Design Best Practices

Platform-specific guidelines
Performance optimization
Asset preparation
Accessibility considerations
Brand consistency

6.2 Technical Guidelines

File size optimization
Supported formats and codecs
Browser compatibility
Mobile considerations
Load time optimization

6.3 Campaign Optimization

Performance monitoring
A/B testing methodology
Optimization strategies
Troubleshooting guide
Case studies and examples

7. API and Integration

7.1 API Documentation

Authentication and access
Available endpoints
Request/response formats
Rate limits and quotas
Error handling

7.2 Third-party Integrations

Available integrations
Setup and configuration
Data synchronization
Tracking implementation
Custom integration options

8. Support and Resources

8.1 Help Center

Frequently asked questions
Troubleshooting guides
Video tutorials
Knowledge base articles
Release notes

8.2 Support Options

Technical support contact
Feature requests
Bug reporting
Training resources
Community forums

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