Variables From Tags to_Custom_Codes
This document explains how to define variables inside INS tags and VAST tags, and how these variables are accessed inside your custom methods.
It also includes syntax, examples, naming conventions, usage flow, and best practices.
1. Overview
Variables allow you to pass dynamic values from the ad tag (INS or VAST) directly into your custom code logic.
You can control creative behavior such as:
- Colors
- Text
- URLs
- Durations
- Images & assets
- Screen properties
- Widget-level properties
This helps make creatives dynamic without re-uploading or editing visuals.